Hi, I'm Amanda
I help people feel safe in their skin, powerful in their presence, and connected in their most vulnerable, and intimate moments. My work ranges from private coaching and group experiences to working on set as a certified* intimacy coordinator, and it's all the same work underneath: helping people trust themselves enough to be fully seen.

The Journey Here
My path started in marketing with a passion for business and the creative arts. I built my career in brand & communications strategy, at VICE Media and ACE Content (Anomaly), and earned an M.A. in Creative Brand Management at VCU Brandcenter.
Along the way, reiki found me. First, as a way to heal my own broken heart. Then, as a way to heal others. I became a Reiki Master Teacher in April of 2015 and made a commitment to supporting both personal and collective healing.
The Break
Then came #MeToo. I spoke out in the NY Times, and not long after, I was fired, not for speaking out, but in the wake of that rupture. That season of unraveling cracked something open in me.
I found my way into working as Director of Partnerships at an infamous sex club. That's where Rev. Rucifer was born, my professional intimacy career, and the genesis of BDSM consulting.
This work that would later lead to consulting on the Emmy-nominated FX/Hulu series Dying for Sex and Madison Young's indie feature film, By the Roots. This became a sacred initiation into collective healing, personal expression, and my Soul's deeper purpose.

The Work Now
From my consulting work, I was invited to be a keynote speaker at the inaugural Intimacy Professional Summit in April 2025. Feeling inspired, I decided to start training to become an intimacy coordinator, the path I'm still on. I'm now in the final phase of becoming a Certified* Intimacy Coordinator, alongside my ongoing intimacy and lifestyle coaching: safety, consent, and creating a life you love.
Today, that looks like intimacy on set, working with private clients, producing events and experiences and sharing a message of safety, consent and creativity.
Ready to go deeper? Explore my offerings or get in touch to explore what you're looking for.
*Certification Pending with Intimacy Directors & Coordinators.

Amanda K. Rue
Intimacy Coordinator, BDSM consultant, and sacred facilitator.
As the founder of Alaya Rose Healing & Pleasure, my approach blends professional expertise with spiritual depth and embodied wisdom. I work with those ready to deepen trust, reclaim power, and experience intimacy that’s real, reverent, and radically free.
Let’s co-create a space where safety, desire and vulnerability can coexist.
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©Alaya Rose, LLC